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The playbooks we use, written out for you
Everything from fixing your Google Business Profile to getting more reviews. If you'd rather hand it off, we're here too.
For business owners
Google Business Profile
- 8 min readGoogle Business Profile Categories: The Complete GuideGoogle Business Profile categories are the #1 ranking factor for local SEO. Learn how to pick your primary category and find every relevant secondary one.Read
- 9 min readGoogle Business Profile Suspended? Here's How to Reinstate ItYour Google Business Profile got suspended? Don't panic. Learn the real reasons GBP suspensions happen and the exact steps to get reinstated fast.Read
Reviews
- 8 min readHow to Get 50 Google Reviews in 60 DaysA proven 4-channel system to get 50+ Google reviews in 60 days. Text, email, QR codes, and in-person asks with timing strategy.Read
- 8 min readHow to Remove a Google Review: The Real Playbook for 2026Learn how to remove a Google review that violates policy, flag fake reviews step-by-step, respond to the ones you can't delete, and protect your business.Read
- 9 min readHow to Respond to Google Reviews: Templates for 2026Learn how to respond to Google reviews like a pro. 12 copy-paste templates for positive, negative, and fake reviews. Boost SEO and conversions.Read
SEO
- 6 min readHow to Audit Any Local Business in 60 SecondsHow to audit any local business in 60 seconds. Check GBP, reviews, Maps ranking, website, and citations with this 5-point framework.Read
- 10 min readLocal SEO Checklist: 27 Things to Fix FirstThe 27 highest-impact local SEO fixes organized by priority. GBP, reviews, website, and citations. Tackle them in order.Read
- 7 min readWhy Your Business Isn't Showing Up on Google MapsYour business isn't showing on Google Maps for 3 fixable reasons. Learn how to fix your GBP profile, reviews, and activity.Read
Local SEO
Content
Industry Guides
- 11 min readLocal SEO for Dentists: The Complete 2026 PlaybookLocal SEO for dentists: GBP optimization, dental keywords, HIPAA-safe reviews, schema markup, and citations. A practical guide for dental practices.Read
- 10 min readLocal SEO for Plumbers: The Complete Bay Area PlaybookLocal SEO for plumbers that actually books jobs. GBP setup, emergency keywords, service area pages, reviews, and mistakes Bay Area plumbers keep making.Read
- 11 min readLocal SEO for Restaurants: The Bay Area Owner's PlaybookLocal SEO for restaurants, simplified. Bay Area tactics for Google Business Profile, reviews, menu schema, and photos that fill tables all week.Read
For agencies and freelancers
Client Acquisition
- 8 min readHow We Stopped Cold Calling and Started Closing Clients With DataReplace cold calling with a data-first approach (a strategy endorsed by <a href=Read
- 12 min readHow to Land Your First 3 Clients in 30 DaysDay-by-day playbook for landing your first 3 marketing clients in 30 days. Prospecting, audits, outreach scripts, and closing.Read
- 11 min readThe Exact Proposal That Closes Local Business ClientsThe 5-section proposal format that closes local business clients. Section-by-section breakdown with real examples.Read
Sales
Agency Growth
- 14 min readHow to Build a $10K/Month Agency With 5 ClientsThe exact math, packages, and systems to build a K/month marketing agency with just 5 clients. Bay Area rate benchmarks included.Read
- 9 min readHow to Price Your Marketing Services (Agency Guide)How to price marketing agency services with Bay Area rate benchmarks. Hourly, retainer, and project pricing with tiered packages.Read
- 12 min readHow to Upsell Existing Clients Without Being PushyHow to upsell existing marketing clients using QBRs, natural upsell paths, and timing strategies that feel helpful, not salesy.Read
Strategy
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